Television advertising expenditure in the Middle East has seen a sustained growth of 78 per cent in 2010 to reach $14 billion, a forum at this year’s Media and Marketing Show (MMS) was told.
Rapid expansion of 3G networks and increasing use of smartphones is leading to a striking demand for trendy mobile handsets and applications in the Middle East, organisers of the annual ICT trade even
Hard hit by declining margins due to the 2008-2009 recession, the retail and hospitality sectors are once again looking to the World Cup to power sales on established products, a study conducted by ma
Seven weeks since the launch of Apple’s iPad touchscreen tablet computer, a spot check shows that the iconic gadget has also proved a hit with the local UAE consumers.
As media advertising revenue dries up, many newspapers around the world are increasingly changing tack to stay afloat while others are wading through tough times making tough choices, and worse still,
What do McDonalds, Coca Cola, Pepsi and Pizza Hut have in common? Well, the answer is, their products are irresistible.
Top toys retailer Toys ‘R’ Us has launched the newest craze among children – Zhu Zhu Pets - in the UAE.
As one enters the African pavilion at Dubai’s Global Village it’s hard not to notice a huge banner bearing the smiling faces of Obama family members.
The marketing buzz that a Super Bowl television commercial creates is invaluable to advertisers, whether it gets broadcast or not.
With the widely anticipated introduction of a tablet computer, Apple may be giving the media industry a kind of time machine – a chance to undo mistakes of the past.
