Sunday, 29 May 2011 at 11:13, Alrroya.com, Dubai
Al Khayyat Investments has announced the opening of the second Superdry store in Dubai, located at Mirdif City Centre.
“Concentrating our efforts on quality and style, the Superdry brand is now a formidable player in the international market with more than 70 stores around the globe. Our agreement with Al Khayyat Investments is paying off and we are delighted with the results so far. Our Deira City Centre outlet is witnessing a huge footfall and we expect the same for our Mirdif City Centre outlet. Dubai is one of the world’s most dynamic and vibrant markets. It underlines the truly international appeal of the Superdry brand, and we look forward to working with Al Khayyat Investments," Theo Karpathios, CEO of International & Wholesale at SuperGroup said in a statement.
Clive Stanley, Retail CEO of Al Khayyat Investments said in the statement, the brand plans to expand in the UAE by opening stores in major shopping centres, targeting the growing youth market, citing spending patterns found among UAE teens.
The Global Teen Insights Programme-MENA Edition, which was carried out lately by research firms AMRB and TRU, found that UAE teens spend an average of $71 a month on clothing and apparel. This was more than three times the global average, which was found to be $21, the statement said.
“Fashion business is rebounding in the UAE, especially since the infrastructure of shopping and retail is way ahead of most of neighboring countries,” Stanley added.
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