Sunday, 17 July 2011 at 12:19, Alrroya.com, Dubai
Audi's Middle East growth is driven by Audi A1, A7 and A8 L. (SUPPLIED)
Audi Middle East said it has sold 3,725 vehicles for the first half of 2011, across 12 Middle East markets. It made an increase of 18.4 per cent over the same period last year.
The United Arab Emirates remained the largest market for the German premium car manufacturer with 1,531 cars delivered to customers and a growth of 29.6 per cent over 2010, a statement said. Saudi Arabia followed with 681 units sold and an increase of 22.7 per cent.
The company attributed its growth in the region primarily to launches of new Audi A1, A7 as well as A8 L, released at the end of 2010. The best selling models overall remain in the traditionally strong SUV and large saloon segments - the Audi Q7 (863 units), A8 L (613 units) and Q5 (588 units) followed closely by the Audi A4 and A6, the statement added.
“We are aiming for 25 per cent volume growth for 2011. With new products, new showrooms, a strong focus on training and good service we deliver and exceed what our customers expect of the Audi brand,” Carsten Bender, Sales Director of Audi Middle East commented in the statement.
In the second half of 2011, customers could see launch of Audi R8 GT, A8 L W12, A8 L 3.0T, as well as further engine variants in the region.
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