Electronic Arts to make announcement on Tiger Woods | Alrroya

Electronic Arts to make announcement on Tiger Woods

Monday, 4 January 2010  at  12:30, Bloomberg
Electronic Arts Inc, the world’s second-largest video game publisher, has made a decision regarding its sponsorship of Tiger Woods and plans to make an announcement by tomorrow. “Our sponsorship of Tiger Woods has been the subject of deep internal discussion over the past several weeks,” David Tinson, a spokesman for EA Sports, said today in a statement. “We expect to make an announcement on that sponsorship shortly.” A decision by the maker of “Tiger Woods PGA Golf” comes after AT&T Inc. and Accenture Plc dropped their endorsements with the world’s top-ranked golfer. Electronic Arts released “Tiger Woods PGA Tour 10” in June and will introduce its first online version of the game this year. Mark Steinberg, Woods’s agent, didn’t respond to phone calls and e-mails seeking comment, nor did the golfer’s spokesman, Glenn Greenspan. Last month, Woods said he would take an “indefinite break” from the sport after admitting to marital infidelity. Electronic Arts, based in Redwood City, California, announced at the time that its strategy regarding Woods was “unchanged.”








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