Global advertising spend up in 2010: Nielsen

Nielsen Holdings NV, the New York- based information and analytics company, said global advertising rebounded in 2010 as the World Cup 'propelled' spending. Advertising across the world rose 10.6 per cent to $503 billion last year, according to an e-mailed statement today. Car ads jumped the most, increasing 20 per cent, and the Middle East and Africa were the fastest-growing region, gaining 27 per cent in 2010. Growth in the US was 5.6 per cent, making it one of the slowest-expanding regions, the statement said.

“The 2010 FIFA World Cup brought the attention of hundreds of millions of soccer fans, and not surprisingly, advertisers followed with significant spending,” Randall Beard, global head of advertiser solutions, said in the statement. “Advertisers are already thinking about how they’ll capitalize on next year’s Olympic Games in London.” The figures are based on published rate cards from Nielsen’s Global AdView Pulse report, the statement said.