Ipsos Survey- seven ARN stations gain listenership

Arabian Radio Network (ARN), announced it continues to be a market leader in all segments with seven of its radio stations leading in listenership ratings throughout 2009.

The ratings are based on a recent survey by Ipsos, a leading third-party independent research company. ARN’s radio stations achieved high listenership levels compared to other local UAE radio stations, and have gone on to successfully garner a series of accolades in 2009, according to the survey. The Ipsos MediaCT radiometry (RDM) survey was conducted between October 12 and November 08, with a national representative sample of 2,819 persons aged 15 years and above across all genders, ages and regions. The IPSOS survey results have revealed Dubai 92 as the top English station amongst not only Western expats but the UAE nationals and Arab listeners of all ages, while Virgin Radio Dubai 104.4 was ranked number one amongst all English radio stations in the UAE. ARN’s City 101.6 bagged five top positions according to the listeners, achieving the status as the top Indian channel for all expat females in the UAE, with the highest share of listeners in Dubai and Abu Dhabi.