Middle East broadcasting prepares for digital boom

As the demand for higher quality digital broadcasting services gains momentum in the MENA region, broadcasters must be equipped to embrace the digital boom, according to Jamal Al Sharif, Executive Director, Dubai Studio City.

“With the economic recovery in sight, the Middle East broadcasting industry is now looking at new technologies to drive the move to a fully-integrated digital broadcasting platform,” said Al Sharif. “The Middle East is embracing the move to enhanced digital broadcasting, which will ultimately produce savings for broadcasters in terms of reduced operational costs and make services more competitive by enhancing the consumer experience.”