Sunday, 26 July 2009 at 12:02
The National Geographic Channel Abu Dhabi, a partnership between National Geographic Channels International and the Abu Dhabi Media Company, has appointed PHD, part of the Omnicom Media Group, as its communications planning agency, following a recent multi-agency pitch.
“Many of us have been brought up with their iconic magazine,” commented Fadi Chamat, general manager of PHD Abu Dhabi. “We see it as an asset for families around the region, a common bond for them to share and enjoy together. This will provide plenty of stimulation, not only for the audience, but also for our team.”
This prestigious new account joins an already impressive portfolio of market leaders. PHD has added seven new accounts in 2009, a performance in line with the growth it saw in 2008, during which it doubled its billings.
National Geographic Channel Abu Dhabi (NGCAD), the first international factual entertainment channel dubbed in Arabic, available free-to-air across the Middle East, following its launch earlier this month. Arabic is the channel’s 35th language, adding a huge audience to its existing global reach.
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