Woods ads vanish from TV following reports of affairs

Advertisements featuring Tiger Woods have disappeared from prime-time broadcast television and many cable channels following reports of his extramarital affairs, according to data from Nielsen Co. The last prime-time ad featuring the 33-year-old golfer was a 30-second Gillette Co. spot ran on November 29, according to New York- based Nielsen. Woods also was absent from ads on weekend sports programmes tracked, including NFL games, Nielsen said. The No. 1 ranked golfer’s standing with the public has plunged in the wake of reports of infidelity that followed a November 27 car accident outside his home near Orlando, Florida. Woods’s ranking among celebrity endorsers tumbled to 24th from 6th, according to the Davie Brown Index, which is used to gauge the ability of personalities to influence shoppers. The Pac-10 pulled an advertisement featuring Woods, a Stanford alumnus, from the December 3 Oregon-Oregon State

Most ads had stopped running prior to Woods’s accident as the PGA golf season wound down.